Drinking alcohol during pregnancy can be associated with various types of harm to the unborn child. These harms may include physical, cognitive, behavioural and neurodevelopmental disabilities with possible life-long implications. Fetal Alcohol Spectrum Disorder (FASD) is an umbrella term used to describe the range of possible harms. FASD is preventable by avoiding alcohol consumption during pregnancy.
The objective of the pregnancy warning label is to provide a clear and easy to understand prompt to remind pregnant women at both the point of sale and the potential point of consumption, not to drink any alcohol. The ultimate objective is to protect human health and safety and enhance consumer information and labelling.